Fashion Bloggers Are Here To Stay

lucky-bloggers-february-coverIt is clear that fashion blogging has made a distinct impression on our society and has proven to be more than a fad. Lucky Magazine has acknowledged bloggers existence by making three of them cover girls.

Lucky name Chiara Ferragni of The Blonde Salad, Nicole Warne of Gary Pepper Girl, and Zanita Whittington of Zanita.com “fashion’s digital superstars” in their headline.

This choice of cover girls seems pretty predictable if you know the Lucky brand. Lucky’s Editor-In-Chief, Eva Chen has stated in the past her affection for fashion bloggers. In addition, Lucky Magazine has been a struggling publication. This is bold, out of the box move to shake things up, get readership, and get people to talk. Honestly, it is definitely worth a browse.

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