It is clear that fashion blogging has made a distinct impression on our society and has proven to be more than a fad. Lucky Magazine has acknowledged bloggers existence by making three of them cover girls.
This choice of cover girls seems pretty predictable if you know the Lucky brand. Lucky’s Editor-In-Chief, Eva Chen has stated in the past her affection for fashion bloggers. In addition, Lucky Magazine has been a struggling publication. This is bold, out of the box move to shake things up, get readership, and get people to talk. Honestly, it is definitely worth a browse.