This week in Kardashian news, or should we say Jenner, Kylie announces she will launching her own beauty blog. How did she make this announcement? In true Kardashian style, with a selfie.
With over 28 million followers, 140,000 YouTube searches for the Kylie Jenner lip tutorial, and the millions of girls rocking teal hair this summer it is clear she has an audience. This should not be a huge surprise. Kylie comes from a family who knows how to capitalize on their fame and build on it. She has carved out a niche in the beauty industry and she is building a brand from it.
Let us not forget, Kylie already launched a hair extension line in 2014. So, beauty is not a new endeavor for her. Once she or her team noticed that so many people wanted her lips, whether it is natural or not, then it became obvious she should be the one to tell them how to achieve that look to solidify her identity as a trendsetter and beauty expert.
There are a lot of people who could be identified as cult fans when it comes to the Kardashian/Jenner clan. There is no question her blog will have astronomical views. No doubt she has the connections to help create amazing content. The only question is whether the beauty advice will actually come from Kylie or will there be some help from her glam squad. It may just be another addition to her growing portfolio or Refinery29 may have some new competition. We’ll just have to wait and see.