Ronda “Rowdy” Rousey, the golden girl of the UFC took a major loss this past Friday. Rousey was undefeated before stepping into the octoagon with Holly “The Preacher’s Daughter” Holm. Rousey’s defeat could be a huge reputation blow for Ultimate Fighting Championship (UFC).
Rousey became a household name with her reputation to win fights within the first round (sometimes less than 15 seconds), her willingness to call out other top athletes (we’re looking at you Mayweather), and her badass demeanor. The combination of her tough girl attitude and elite athletic skills quickly led to endorsement deals and cameos in movies such as Furious 7.
The UFC has been trying to gain popularity for years. And then Ronda Rousey came along. Rousey is literally the poster girl for the UFC. She is even the cover girl for EA Sports’s UFC 2 game. Through all over her endorsements and highly publicized matches, she has made the UFC a mainstream sporting league. Now that Rousey is no longer undefeated, what does that entail for the future of UFC’s brand? People definitely tune in to watch Rousey, the Ronda Rousey. It’s hard to write this article without writing her whole name, because that is how she is known and referred to.
On one hand, you are only as good as your last game. However, on the other hand, people do love a rematch. Or even better, a comeback. Ronda without a doubt is a fighter. She has a lot riding on this, her reputation, her record, and of course her endorsements. If she doesn’t come back from this soon, she will be a forgotten anomaly and UFC will go back to being a niche sporting league with a limited audience.