WTF Happened?: An Honest Discussion About Burnout & Self-Care

Not sure if you noticed, but I haven’t posted a single blog post since September. Next, I stopped doing my cute (well I thought they were cute) IG stories explaining my outfits. Then I barely posted to Instagram at all, unless you count the rants about NJ Transit. If you have noticed, maybe you are…

Sneakerheads: From Athletes to Rappers

First it was Jordan, Ewing, Kobe, Lebron, and even Shaq. And now, it’s Pharrell, Rihanna, Teyana Taylor, and of course Kanye. What are we talking about? Sneakers! Bryson Tiller recently announced a partnership with Nike, which had us wonder when did we go from athletes sponsoring sneakers to musicians. When did we go from being…

Wtf is Multiracial, Kanye?

Calling all multiracial women was the tweet Kanye shared for his casting call for Season 4. pic.twitter.com/o8sB124An3 — KANYE WEST (@kanyewest) September 3, 2016 In a time when race is a hot button topic, it brings the question what exactly is a multiracial woman? People had questions, which was followed by outrage. @kanye @KissesandHugs1 @kanyewest…

Burberry Takes Over Snapchat

Burberry takes center stage on Snapchat. Many fashionistas were glued to snapchat’s live event for New York Fashion Week, hoping to take a glimpse of their favorite designer’s show. But in London, Burberry stepped it up with Snapchat by having their own live event. By having their own live event, Burberry did not have to…

Serena Williams Short Changed

This past weekend, Serena Williams took home an amazing win in Wimbledon. To get there, she defeated Maria Sharpova in the semi-finals, one of Williams’ fiercest rivals. This marks Sharapova’s 17th consecutive defeat to Serena. While the two are competitors on the court, many are also comparing their finances. According to Forbes, when it comes to…

Kylie Jenner is Ready to Share Her Beauty Secrets

This week in Kardashian news, or should we say Jenner, Kylie announces she will launching her own beauty blog. How did she make this announcement? In true Kardashian style, with a selfie.       With over 28 million followers, 140,000 YouTube searches for the Kylie Jenner lip tutorial, and the millions of girls rocking…

Why Rihanna isn’t Riding the Tidal Wave for BBHMM

This past week Rihanna released her video premier of ‘Bitch Better Have My Money.’ Many are grateful that this video is available on VEVO, and not exclusively on Tidal. Some may wonder why, since she does have such close ties with Jay-Z. One reason could be, she tried that already. Rihanna released her American Oxygen…

The Swift Power of Taylor

Many of us have heard by now the heroic story of how Taylor Swift swayed the multi-billionaire company, Apple to change their policy about Apple Music for the best interest of the musicians. Well in case you missed it, in a nutshell Taylor wrote an open letter to Apple stating she was pulling her 1989…

The Confusing Brand of Kim Kardashian

It’s hard not to discuss Kim Kardashian, especially since she has formed an even stronger brand by marrying the infamous Kanye West. The two are constantly making headlines. What is hard, is defining the brand of Kim K. But, Branded Business has possibly cracked the code. Kim Kardashian- West, as she made very clear at…

The Underwhelming Media in Response to Mike Brown

Recently an unarmed young Black male, Mike Brown, was shot and killed in Missouri by a police officer. Given the recent events of Trayvon Martin and Eric Garner, the expectations of the media, with their ambitions to follow the next big thing, it would be a media frenzy. However, the response was underwhelming. Surely, there…

New Faces Board the American Apparel Sinking Ship

While Terry Richardson skid under the alleged pedophile radar, Dov Charney and the American Apparel were not as lucky. Since sexual allegations and a history of inappropriate sexual  behavior has surfaced about Dov Charney, the CEO of American Apparel, the media has been saturated with news about the brand and it’s alleged perverted leader. To…

Kimye : The Ultimate Brand

  The Vogue cover seen around the world, the cover that everyone is talking about and the cover that is the prime and best example of Branded Business’s tagline, “Where controversy creates brands and makes good business.” When Vogue released pictures of their April issue, the media went haywire. People thought Anna Wintour would never…