New Faces Board the American Apparel Sinking Ship

While Terry Richardson skid under the alleged pedophile radar, Dov Charney and the American Apparel were not as lucky. Since sexual allegations and a history of inappropriate sexual ┬ábehavior has surfaced about Dov Charney, the CEO of American Apparel, the media has been saturated with news about the brand and it’s alleged perverted leader. To…

To Tommy, From Zooey

There is nothing more All-American than Tommy Hilfiger and the fun-loving sitcom star Zooey Deschanel, so why not throw them in the design studio to see what happens? The two met each other’s acquaintances at a mutual friend’s house, where they struck up a conversation about Zooey’s outfit. ‘The New Girl’ star admitted she loved…

Duck Dynasty is Back

  Tonight is the night for A&E’s highly anticipated show Duck Dynasty. The Robertson family will return to television for their fifth season. The season will include Phil Robertson, the patriarch of the family, despite his recent negative comments. Phil Robertson recently had an interview with GQ magazine, where he made negative remarks concerning the…

Beyonce & Jay-Z Changing the Music Business

It is no secret that the music industry has been struggling since the beginning of piracy and the industry has been in need of new ways to drive consumers to buy, instead of download. But, music moguls Jay-Z and Beyonce have not strayed away from technology and effects, but have embraced it. Friday, December 13th,…

Jay-Z Moves Forward with Barney’s

Previously, Branded Business reported the collaboration with Barney’s for a holiday fashion line. Since then, a lot has happened to question whether the fashion line was still a go. Barney’s has recently been accussed of racial profiling, because they assumed two young African-Americans could not afford their purchases and had them questioned by authorities. According…

Chris Brown: Bad Boy or Businessman

Celebrity collaborations and endorsements are usually on a decline when a celebrity is surrounded by negative publicity or seen in a negative light, but this is not the case for grammy award winner, Chris Brown. The singer has recently been in the news for getting in a fight outside of his hotel in Washington, D.C….

SnapNO

Knowing your brand’s worth is an important lesson when it comes to brand management and that is the lesson SnapChat is sending today when they company said no to $3 billion from Facebook. This is not the first offer Facebook has offered to the social app. Last year, the offer was for $1 billion dollars,…

Legitamite Tweet or #ad?

We all know about those ‘promoted’ hashtags or tweets on twitter by major corporations and we continue to roll our eyes, because it is just another ad, but what about the ads we don’t even notice. CNN has reported that many celebrities are being paid to tweet about their favorite products. It is not much…