Resisting Perfection in an Instagram Perfect World

Anyone else notice the increase of articles about anxiety and self-care as we continue to live in a world where people are obsessed with their IG feeds? It’s definitely no coincidence. I can’t like, I do have a love for social media. There’s an immense opportunity for people to create their own waves. It’s a…

Couples Therapy: Brands & Influencers

It’s the tale as old as time. Brands want more, more, more! And influencers want total creative control. I recently went to an event at General Assembly to discuss this very thing. Digital Brand Architects and Activate shared tips on how the two can create better partnerships and how to take advantage of Instagram’s new…

WTF IG: Everything to Know About the New Instagram Updates

UPDATE – July 13, 2018 Just when I thought Instagram released everything, they added one more feature (right after I originally published this article). Question Sticker An expansion of the poll feature, now users can prompt their followers to ask them questions. Users can see questions or responses in the same place where they can…

The Weekly Rundown

  POLITICS: First Lady, Melania Trump Wore a Jacket Saying ‘I Really Don’t Care’ in the Midst of Immigration Crisis SOCIAL MEDIA: Instagram Launches IGTV INFLUENCERS: Just How Much Money Do “Influencers” Make? CULTURE: #PermitPatty NEW MUSIC: Teyana Taylor’s Sophomore Album ‘K.T.S.E.’ Has Arrived

Work the Instagram Algorithm

Yes, we all want our chronological feeds back, but it looks like that isn’t happening. According to Instagram’s new algorithm, the platform is favoring posts with more engagement. What does this mean? If your posts are creating a lot of buzz with likes, comments, shares, video views, saves, and DMs, then that signals to Instagram…

WTF Happened?: An Honest Discussion About Burnout & Self-Care

Not sure if you noticed, but I haven’t posted a single blog post since September. Next, I stopped doing my cute (well I thought they were cute) IG stories explaining my outfits. Then I barely posted to Instagram at all, unless you count the rants about NJ Transit. If you have noticed, maybe you are…

Bloggers Take Note From Shea Moisture: Insights Matter

A few weeks ago Shea Moisture released a new commercial and Twitter exploded. Something was missing…their main customer! Shea Moisture isolated their biggest consumer, women of color. When I watched the commercial, I had a few questions. Did anyone check the analytics of their social pages? Did anyone check their demographics? What was the insight?…

The Weekly Rundown

It’s been a while, but here’s the rundown of the week with a little something special. In case you need a little Monday morning outfit inspo, here’s my look of the week. You can find more of this when you follow me on Instagram. Monday mornings I share Insta-episodes of what I’m wearing. Now on to…

The Weekly Rundown

There was a lot happening this week. So, in case you missed it. Twitter wants to help you block out the trolls. They updated the mute button to allow users to mute phrases and key words. Obama takes one last tour around the world, mostly to coddle world leaders and assure them we elected the…

Twitter Has A Funny Way of Showing Diversity

Twitter recently announced a new Vice President of Diversity and Inclusion, who happens to be a white guy. This doesn’t exactly scream diversity. Super excited to join @Twitter next month as VP Diversity & Inclusion, joining an incredible team to make #InclusionImpact. — Jeffrey Siminoff (@jmsSanFran) December 28, 2015 Although, Jeffrey Siminoff lacks what some…

Discover The Wall Street Journal

On Snapchat that is. Snapchat signs The Wall Street Journal as a new publisher on Discover. It is unclear when The Journal will join, but the partnership as been confirmed by multiple sources. While it may seem like an odd pairing, it could certainly be mutually beneficial for Snapchat and The Journal. In a time…

Burberry Takes Over Snapchat

Burberry takes center stage on Snapchat. Many fashionistas were glued to snapchat’s live event for New York Fashion Week, hoping to take a glimpse of their favorite designer’s show. But in London, Burberry stepped it up with Snapchat by having their own live event. By having their own live event, Burberry did not have to…