Bloggers Take Note From Shea Moisture: Insights Matter

A few weeks ago Shea Moisture released a new commercial and Twitter exploded. Something was missing…their main customer! Shea Moisture isolated their biggest consumer, women of color. When I watched the commercial, I had a few questions. Did anyone check the analytics of their social pages? Did anyone check their demographics? What was the insight?…

The Weekly Rundown

It’s been a while, but here’s the rundown of the week with a little something special. In case you need a little Monday morning outfit inspo, here’s my look of the week. You can find more of this when you follow me on Instagram. Monday mornings I share Insta-episodes of what I’m wearing. Now on to…

The Weekly Rundown

There was a lot happening this week. So, in case you missed it. Twitter wants to help you block out the trolls. They updated the mute button to allow users to mute phrases and key words. Obama takes one last tour around the world, mostly to coddle world leaders and assure them we elected the…

Twitter Has A Funny Way of Showing Diversity

Twitter recently announced a new Vice President of Diversity and Inclusion, who happens to be a white guy. This doesn’t exactly scream diversity. Super excited to join @Twitter next month as VP Diversity & Inclusion, joining an incredible team to make #InclusionImpact. — Jeffrey Siminoff (@jmsSanFran) December 28, 2015 Although, Jeffrey Siminoff lacks what some…

Discover The Wall Street Journal

On Snapchat that is. Snapchat signs The Wall Street Journal as a new publisher on Discover. It is unclear when The Journal will join, but the partnership as been confirmed by multiple sources. While it may seem like an odd pairing, it could certainly be mutually beneficial for Snapchat and The Journal. In a time…

Burberry Takes Over Snapchat

Burberry takes center stage on Snapchat. Many fashionistas were glued to snapchat’s live event for New York Fashion Week, hoping to take a glimpse of their favorite designer’s show. But in London, Burberry stepped it up with Snapchat by having their own live event. By having their own live event, Burberry did not have to…

Periscope Made It’s Runway Debut

If you weren’t invited to New York Fashion Week, hopefully you had Periscope. What once used to be an exclusive event for press and buyers, became open to all who had the app. Many brands, like Tommy Hilfiger, used Periscope to build a buzz by giving their followers exclusive behind the scenes footage. Other brands, inspired by…

Kylie Jenner is Ready to Share Her Beauty Secrets

This week in Kardashian news, or should we say Jenner, Kylie announces she will launching her own beauty blog. How did she make this announcement? In true Kardashian style, with a selfie.       With over 28 million followers, 140,000 YouTube searches for the Kylie Jenner lip tutorial, and the millions of girls rocking…

The Confusing Brand of Kim Kardashian

It’s hard not to discuss Kim Kardashian, especially since she has formed an even stronger brand by marrying the infamous Kanye West. The two are constantly making headlines. What is hard, is defining the brand of Kim K. But, Branded Business has possibly cracked the code. Kim Kardashian- West, as she made very clear at…

Kimye : The Ultimate Brand

  The Vogue cover seen around the world, the cover that everyone is talking about and the cover that is the prime and best example of Branded Business’s tagline, “Where controversy creates brands and makes good business.” When Vogue released pictures of their April issue, the media went haywire. People thought Anna Wintour would never…

Barbie the New Unapologetic Feminist?

Last week, there was a lot of talk when Barbie announced she would appear in Sports Illustrated 50th Swimsuit edition. The partnership came about in celebration of the magazine’s big anniversary and to bring awareness to Mattel’s Barbie brand, that many have forgotten about. The two brands got exactly what they were looking for, publicity….

Beyonce & Jay-Z Changing the Music Business

It is no secret that the music industry has been struggling since the beginning of piracy and the industry has been in need of new ways to drive consumers to buy, instead of download. But, music moguls Jay-Z and Beyonce have not strayed away from technology and effects, but have embraced it. Friday, December 13th,…