The Weekly Rundown

It’s been a while, but here’s the rundown of the week with a little something special. In case you need a little Monday morning outfit inspo, here’s my look of the week. You can find more of this when you follow me on Instagram. Monday mornings I share Insta-episodes of what I’m wearing. Now on to…

Discover The Wall Street Journal

On Snapchat that is. Snapchat signs The Wall Street Journal as a new publisher on Discover. It is unclear when The Journal will join, but the partnership as been confirmed by multiple sources. While it may seem like an odd pairing, it could certainly be mutually beneficial for Snapchat and The Journal. In a time…

Burberry Takes Over Snapchat

Burberry takes center stage on Snapchat. Many fashionistas were glued to snapchat’s live event for New York Fashion Week, hoping to take a glimpse of their favorite designer’s show. But in London, Burberry stepped it up with Snapchat by having their own live event. By having their own live event, Burberry did not have to…

SnapNO

Knowing your brand’s worth is an important lesson when it comes to brand management and that is the lesson SnapChat is sending today when they company said no to $3 billion from Facebook. This is not the first offer Facebook has offered to the social app. Last year, the offer was for $1 billion dollars,…